I was thinking about how using social media as a means of activism hasn’t really been fully understood. The Arab Spring has shown us that it can be a very powerful tool, but even a Google search for “meme activism” doesn’t reveal much. Wouldn’t it be crazy if there was a way to use memes to get people to do stuff? Like if you put out a meme that said, “Wear red in solidarity,” and then you go outside and there’s a lot of red shirts. Or, “Say hello,” and suddenly people are saying, “hello,” a lot. Or, and this sounds the most bonkers to me, if there was a, “Go outside,” meme and you went outside and within ten minutes a stranger across the street did too. There are facebook celebrities, seemingly random people, who are sharing memes by the hundreds of thousands but none of them get people to actually do stuff (that I’m aware of). Divestment, boycotts, protests, fundraising, etc all by route of meme.
I don’t even know how fast a meme spreads, but it’s fast. A Google search reveals articles that have too many words. Seriously, your article should just be how fast it spreads. Someone do this.